Discount Decision From Ford After Tesla: The Price of Mustang Mach-E Has Dropped

In response to the intensifying competition in electric cars, Tesla shifted their pricing policy recently. With Elon Musk at its helm, the company decreased prices by thousands of dollars after experiencing a decline in vehicle availability.

Recently, the American automaker Ford made headlines with their announcement that the Mustang Mach-E has seen a dramatic price decrease in the US. This reveal follows an increase in this model’s prices back in August and marks a major shift in Ford’s policy surrounding its vehicles.

Ford’s Electric Model Has A 9% Discount

Ford set a precedent with their decision to lower the price of electric models by as much as 9%. On average, they saw an overall 6% discount across all packages. For instance, the most expensive package – the GT Extended Range Mach-E – went from $69,895 to $63,995; and even cheaper packages dropped prices from $46,895 down to just under $46,000.

Ford is taking drastic measures to remain competitive and has decided to raise the production capacity of the Mustang Mach-E for 2023. This year’s estimated output is 130,000 vehicles, significantly higher than their original target quantity of 78 thousand. Executive Marin Gjaja commented: “With an ever-evolving market landscape, we must adjust our strategies accordingly – that’s why we are pushing forward with such increased numbers.”

Discount Decision from Ford After Tesla: The Price of Mustang Mach-E Has Dropped

Successive Discount News Intensifies the Competition

Ford‘s recent change in policy came on the heels of Tesla‘s major discount decisions that shook up the electric car market. Subsequently, experts forecasted a domino effect with other competitors lowering their prices as well. Currently, Tesla holds reign over USA’s best sellers list for electric vehicles, with its Model 3 and Model Y cars leading the charge, while Ford is in third place thanks to Mustang Mach-E.

Pieter Aven

Pieter Aven is a business and financial journalist based in Boston covering stories at the intersection of business, technology and finance. He holds a degree in Germanic languages from the University of Brussels and a degree in journalism from Boston University.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button